Asset lifecycle management
Lifecycle Management is the scheduling, producing, storing, and using your assets throughout their lifetime in your organization. It enables asset efficiency and improves the workflows they follow and is best suited to large businesses that generate large amounts of enterprise content. The goal is to keep better track of each piece of content throughout its lifecycle.
Implementing Asset Lifecycle Management steps:
- Think ahead: Before production occurs, you need to have an idea of the actual goal(s) you aim to achieve. This will also help you later on in evaluating the performance of your asset(s). The results can be used to tweak your future content planning.
- Produce: Now that you know your goals, it is time to start producing the brand-compliant asset(s).
- Structure: Once you have your assets in place, they need to be structured to be easily located and searched. For example, this is where you place your assets in categories and request approval. Other ways to structure your assets include using naming conventions, tagging, and assigning other metadata attributes.
- Review: Here, you make sure that the assets are brand compliant. More than one person usually does this process, so collaboration must add comments and make edits.
- Distribute: After reviewing, it is now time to distribute your assets and make them available to the right stakeholders to maximize their use and value.
- Lifecycle check: Assets sometimes become obsolete. Therefore Kadanza includes features, such as expiration dates, to control the lifetime of your assets.